Statistical Information
Here are some useful sources for statistics on media usage and trends: also try our Web Resources and Databases pages for more statistics and analysis.
Start with these great media statistics resources:
- TVB: Local Media Marketing Solutions and Industry TrendsIncludes reports using Nielsen data compiled by the Television Bureau of Advertising: Network VS Local statistics, TV Cost & CPM Trends, Nielsen Cross-platform reports.
Also TV Basics: From Nielsen, compilation of data on Market Penetration Levels, Ad Spending and Revenue, Geographic Targeting, and much more. - Nielsen Company News CenterExplore Nielson data on advertising, usage, TV ratings, multimedia usage and cross-platform viewing, and trends for consumers, media producers, and advertisers.
Find Your NAICS code
Find your NAICS code by searching for a similar company, or by exploring some of these examples. NAICS codes are assigned to companies by various government agencies, but finding the NAICS for your field will help you in your research.
- Try a Search--------> Business Insights EssentialsIn the search box, enter the name of a company that does the kind of work you do/will do. Names of companies will be the top results, followed by the names of industries.
- NAICS 711320 Promoters of performing arts, sports, and similar events without facilitiesLive Nation, CAA, CTS EVENTIM AG
- NAICS 541840 Media representativesClearChannel, Markham Media Inc.
- NAICS 512110 Motion picture and video productionTime Warner, Fox, Warner Brothers
- NAICS 512191 Teleproduction and other post production servicesLucasFilm, Imagine Entertainment, Broadway Video Entertainment
- NAICS 711510 Independent artists, writers, and performersWorldwide Pants, Independent artists
- NAICS 512120 Motion picture and video distributionBBC Worldwide, United International Pictures
- NAICS 515112 Radio stations (not digital or satellite)BBC, ClearChannel, CC Media Holdings Inc.
Statistics for Media Industries
- AdvertisingAge Cable Guide 2012Overview of cable programming and network profiles.
- Ad Age: Data CenterAd Age's database of media/advertising agency profiles, advertising spending, jobs data, and more.
- British Film Institute: Film Industry Statstics and ResearchStatistics for UK film industry, including the BFI Statistical Yearbook.
- Box Office MojoFree commercial site that collects box office current and historical box offices performances, international and domestic.
- The Entertainment Software Association: VideoGame Economic Impact ReportData on sales, employment, usage and more, measuring the economic impact of the videogame industry. Also available by U.S. state.
- Nielson Top Tens & TrendsNielson's Top Tens for TV, Books, Movies, Websites, Music, Videogames, and Mobile Apps. Compiled weekly, monthly or quarterly.
- The NumbersBox Office numbers and DVD sales, market analysis, and an archive of box office statistics for domestic and international film.
- Pew Internet Project: Latest ResearchA chronological listing of the latest statistical reports from the Pew Internet and American Life Project.
- Pew Internet and American Life Project: Data ToolsExplore data on internet usage, and correlate these stats with demographics, cultural trends like social media, or with other media and technologies like mobile usage, music, and broadcast media. A great, free resource for snapshots of how Americans use web technology in a wide variety of contexts.
- Pew Center Project for Media and Journalism: Data CenterIncludes data and graphs for various multimedia platforms including broadcast and cable news, radio, and social media. Site also includes analysis of these Pew Center funded projects.
- State of the News MediaFrom Pew Center's Project for Excellence in Journalism.
- Television Bureau of Advertising: MeasurementData on usage and spending trends, TV cost data, Nielson reports, and more.
- TV By the NumbersA free commercial sites with an overview of TV Ratings and Network and Cable trends.
- VGChartz: Video Game Sales ChartsChart for global sales of videogames, sortable by location of sales, game platform, game producer, and game.
General Statistics
- Statista This link opens in a new windowA statistical portal, focusing on quantitative data within media, business, finance, politics, and a wide variety of other areas of interest or markets. Fully searchable, Statista also includes great infographics and charts on hundreds of topics.
- Statistical Abstract of the United StatesAuthoritative and comprehensive summary of statistics on the social, political, and economic organization of the United States.